BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In CRM, companies focus on past relationships with customers as one of the four types of important interactions.
A
True
B
False
Explanation: 

Detailed explanation-1: -Core CRM components. As mentioned previously, any CRM implementation needs to consider these four core components: technology (applications and infrastructure), strategy (business goals and objectives), process (procedures and business rules) and people (organizational structure, skills, and incentives).

Detailed explanation-2: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.

Detailed explanation-3: -The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.

Detailed explanation-4: -There are three main types of CRM systems: collaborative, analytical, and operational. Here’s how to choose the best one for creating better conversational customer experiences for your customers. Building and maintaining great customer relationships is at the core of any good business model.

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