BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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customer segmentation analysis
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customer value analysis
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RFM analysis
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customer profitability analysis
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Detailed explanation-1: -Customer segmentation analysis is the process performed when looking to discover insights that define specific segments of customers. Marketers and brands leverage this process to determine what campaigns, offers, or products to leverage when communicating with specific segments.
Detailed explanation-2: -There are four primary types of customer segmentation models derived from the different ways that customers can be classified. These types include demographic, behavioral, geographic, and psychographic/lifestyle segmentation.
Detailed explanation-3: -Customer Value Analysis (CVA) refers to a research method that is used to identify how an organization is perceived by consumers of an organization and their competitors.