BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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customer database
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database marketing
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detailed database
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company database
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Detailed explanation-1: -CRM (customer relationship management)
Detailed explanation-2: -Types of database marketing. Database marketing can take place in two forms, consumer database marketing and business database marketing. The difference between the two is the target audience.
Detailed explanation-3: -Databases allow for detailed analysis of buying habits and can therefore serve to target existing loyal consumers, as well as prospective buyers in a customized way. Marketers can better promote upgrades, companion products and new products, hereby increasing the sales volume from the individual consumer.
Detailed explanation-4: -Your database stores valuable information about your customers, such as emails, demographics, and purchasing history. The database provides visibility over customers who are buying your products or services, while driving acquisition, retention, and development of your customer base.