BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -Marketing can be highly effective in influencing consumer behavior.
Detailed explanation-2: -Family. Most market researchers consider a person’s family to be one of the most important influences on their buying behavior.
Detailed explanation-3: -Demographics include variables such as age, gender, income level, educational attainment, and marital status. Each of these can have a strong influence on consumer behavior.
Detailed explanation-4: -member influences and gets influenced by a family member depending upon his/her role, life cycle stage, and relationship dynamics in the family. Therefore, family influence on consumer behavior can be understood by studying the buying roles, family dynamics, and life cycle stage of a family member.