BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Manage customer lifecycle
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Mengelola sales lifecycle
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Manage marketing lifecycle
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Mengelola product lifecycle
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Detailed explanation-1: -The first and foremost step in CRM implementation is to assess the needs for a CRM and set out the goals & objectives to achieve the same without any hiccups.
Detailed explanation-2: -The CRM process consists of five stages as reach, lead acquisition, lead conversion, customer retention, and customer loyalty-which requires the joint effort of a company’s marketing team, sales team, and customer support team.
Detailed explanation-3: -Phase 1. Development of the CRM strategy starts with a situation analysis. This analysis sets out to describe, understand and appraise the company’s current customer strategy. It helps to have an organizing framework to guide your analysis. Another useful framework is the customer strategy cube.