BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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analyse individual data on prospects and customers
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develop marketing strategies
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acquire and retain customers
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drive customer behaviour
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Detailed explanation-1: -CVM helps Professional Services teams to quickly understand the business case and value promised to customers in the sales cycle, understand the promises made, and can capture and input value achievement metrics to ensure customer retention and repeat business.
Detailed explanation-2: -Customer value management (CVM) is an approach that will help you to accurately determine what drives value for your customers and allows you to measure your performance against your competitors.
Detailed explanation-3: -What is Customer Value Management (CVM)? CVM is a measure of a company’s customers’ view of the perceived value for money delivered relative to that of their competitors’ customers. It is sometimes known as a Customer Value Added (CVA) approach.