BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Top management, human resources, and information technology are 3 factors supporting the success of CRM
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Right
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Salah
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Explanation:
Detailed explanation-1: -There are three main types of CRM systems: collaborative, analytical, and operational. Here’s how to choose the best one for creating better conversational customer experiences for your customers. Building and maintaining great customer relationships is at the core of any good business model.
Detailed explanation-2: -This study, therefore, proposes the critical success factors of e-CRM implementation to the small and medium enterprises (SMEs). The success factors include operational and strategic benefits, top management support, technological readiness, and knowledge management capabilities.
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