BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Analytical CRM
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Operational CRM
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Personalization
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All of the above
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Detailed explanation-1: -Supports back office operations and strategic analysis and includes all systems that do not deal directly with the customers.
Detailed explanation-2: -Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly deal with customers.
Detailed explanation-3: -The correct answer is (B) Analytical CRM It is correct because Analytical CRM (Customer Relationship Management) helps back-office operations.
Detailed explanation-4: -Operational CRM helps companies generate leads, convert leads into contacts and provide service infrastructure needed to retain customers. Analytical CRM enables organizations to better understand the data gathered on customers and their interactions with the business.
Detailed explanation-5: -Operational CRM systems support front office business processes. Which means they are directly interacting with customers through sales, marketing, and service. Analytical CRM systems prove business intelligence by analyzing customer behavior and perceptions.