BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Enhance
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Acquire
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Retain
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Detailed explanation-1: -Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty.
Detailed explanation-2: -Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer lifecycle into five distinct steps: reach, acquisition, conversion, retention and loyalty.
Detailed explanation-3: -The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.
Detailed explanation-4: -The customer lifecycle is a term that describes the different steps a customer goes through when they are considering, buying, using, and remaining loyal to a particular product or service. This lifecycle has been broken down into five distinct stages: reach, acquisition, conversion, retention, and loyalty.