BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -Transactional marketing focuses more on short-term benefits through price and profit maximization. On the other hand, relational selling is all about developing strong and long-lasting relations with customers, partners, and businesses that influence your organization directly or indirectly.
Detailed explanation-2: -Transactional. This means there is no real relationship between the company and the customer. The company interacts with the customer on a transactional basis. A kiosk at an airport, for example, usually doesn’t really establish a relationship with its customers.
Detailed explanation-3: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.