BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is an example of a customer relationship management initiative:
A
A “frequent-shopper” program
B
New accounting software
C
Expansion of the product-development budget
D
A new bonus system for the sales staff
Explanation: 

Detailed explanation-1: -Enabling Business Analytics One of the best examples of CRM usage is leveraging the Dynamics 365 platform to analyze customer segments having issues with a specific product.

Detailed explanation-2: -Personalized customer experiences This is one of the most important customer relationship management examples in SaaS. From reaching a prospect with a targeted marketing message to nurturing them through personalized support and closing a sale, your company should focus on delivering tailored interactions.

Detailed explanation-3: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.

There is 1 question to complete.