BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is the first CRM implementation strategy?
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Define information needs and flows
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Build an integrated view of the customer
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Clearly communicate the CRM strategy
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Implement in iterations
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Explanation:
Detailed explanation-1: -There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting.
Detailed explanation-2: -Automation/productivity/efficiencyAutomation/productivity/efficiency is the top CRM business driver as displayed in the CRM business driversfigure.
There is 1 question to complete.