BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Supports traditional transactional processing
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Supports day-to-day front-office operations
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Supports operations that deal directly with the customers
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All of the above
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Detailed explanation-1: -Top Answer. D . Explanation: Operational CRM refers to the services which focus on allowing the organization to take care of the customers and also provides support to the processes of the business such as marketing, sales, etc.
Detailed explanation-2: -Operational CRM examples: Sales Automated prospecting tools search through this data for you and compile it in one place. This gives your sales reps the information they need to reach out to the hottest leads without lifting a finger.
Detailed explanation-3: -An operational CRM is designed to improve routine business operations and securely store data on all your business activities with customers and prospects. Key CRM features enable businesses to measure, analyze, and tailor the customer journey in real-time.
Detailed explanation-4: -Operational CRM streamlines the business process that includes Sales automation, Marketing automation and Service automation. Main purpose of this type of CRM is to generate leads, convert them into contacts, capture all required details and provide service throughout customer lifecycle.
Detailed explanation-5: -The three main components of operational CRM are marketing, sales force, and service.