BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following statements is incorrect?
A
The main task of the CRM team is to manage and ensure that the relationship between consumers and Nutrifood goes well
B
Retention is the third stage in the Customer Life Cycle or the consumer journey cycle towards a brand. Retention is when consumers have consumed a product, then buy and reuse it.
Explanation: 

Detailed explanation-1: -Answer and Explanation: The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products.

Detailed explanation-2: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Detailed explanation-3: -Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Detailed explanation-4: -According to the customer lifecycle, we know that the first step in the CRM process is maximizing reach with leads. In practice, reach is using your CRM platform to generate brand awareness through targeted marketing campaigns.

There is 1 question to complete.