BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why did sales not meet forecasts?
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What customers are at risk of leaving?
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What is the total revenue by customer?
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All of the above
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Detailed explanation-1: -A collective value proposition refers to a business or marketing statement that summarizes why a consumer should buy a product or use a service. Thus it is is not an element of Customer Relationship Management.
Detailed explanation-2: -Analytical CRM systems provide business intelligence by analyzing customer behavior and perceptions. Customer-facing applications and customer-touching applications provide data to be used in analytical CRM systems.
Detailed explanation-3: -CRM predicting technologies help organizations identify their customers across other applications.
Detailed explanation-4: -CRM predicting technologies – Help organizations make predictions regarding customer behavior such as which customers are at risk of leaving.