BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Definition: Marketing is the performance of business’ activities that direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives1.

Detailed explanation-2: -Marketing is about planning and executing the development, pricing, distribution and promotion of products and services to satisfy the needs of your customers. The main role of marketing is to deliver customer value to attracting new customers and keeping existing ones.

Detailed explanation-3: -Diversification – Firms employ a diversification strategy by marketing new products in new markets. In international marketing firms can invent new product to meet unique needs in other countries.

Detailed explanation-4: -Marketing is the business of buying and selling. It includes those business activities involved in the flow of goods and services from production to consumption (Converse & Huegy, 1946, pp.

Detailed explanation-5: -Predatory pricing under the Act means the sale of goods or provision of services, at a price below cost, as may be determined by regulations, of production of the goods or provision of services, with a view to reduce competition or eliminate the competitors.