BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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External economies of scale
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Global marketing
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International marketing
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Multinational trade
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Detailed explanation-1: -A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs.
Detailed explanation-2: -A global standardization strategy refers to the ability to use standardized marketing messaging and campaigns across markets, countries, and cultures. The world’s biggest brands, such as Adidas and Coca-Cola, use a global standardization strategy to create a consistent brand experience across regions and languages.
Detailed explanation-3: -Coca-Cola: You can order a “Coke, ” “Cola, ” “Pop, ” or “Coca” in over 200 countries, making Coca-Cola one of the most successful global marketing strategies ever created.
Detailed explanation-4: -Global branding creates a stronger competitive advantage for companies. Once a company is able to successfully compete locally, or even within a nation, it makes sense to expand globally. Global marketing allows customers worldwide to be better-informed and more focused on the products and services a company offers.