BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ take title to manufacturers’ goods and assume the trading risks.
A
Brokers
B
Merchant Middlemen
C
Export Agent
D
Agent Middlemen
Explanation: 

Detailed explanation-1: -Merchant middlemen actually take title to manufacturers’ goods and assume the trading risks, so they tend to be less controllable than agent middlemen. Merchant middlemen provide a variety of import and export wholesaling functions involved in purchasing for their own account and selling in other countries.

Detailed explanation-2: -Agents. Agents, such as brokers or real estate agents, specialize in negotiations involved in transactions. They do not take ownership of what they are selling.

Detailed explanation-3: -Cundiff and Still: – “All middlemen fall into two broad classifications-merchants and agents. A merchant middleman takes title to (buys) and resells merchandise, an agent middleman negotiates purchase or sales or both, but does not take title to the goods in which he deals.”

Detailed explanation-4: -Merchant middleman may include wholesalers, retailers, salespersons, vendors, and so on. These people make their income by supplying the products at a price that contains a profit margin to it.

Detailed explanation-5: -The term “distribution channel” refers to the methods used by a company to deliver its products or services to the end consumer. It often involves a network of intermediary businesses such as manufacturers, wholesalers, and retailers.

There is 1 question to complete.