BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.
A
True
B
False
Explanation: 

Detailed explanation-1: -According to Dutch professor Geert Hofstede, culture is a figment of our imagination. According to the text, culture can trace its origins to geography, history, technology and political economy, and social institutions.

Detailed explanation-2: -The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one’s self-interest. When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

Detailed explanation-3: -Hofstedes framework It is a structure which helps in knowing the differences related to culture of various countries or states. All the states have their own culture which they follow, and to some extent, it shows the behavior of individuals.

Detailed explanation-4: -Countries that score high on masculinity are task oriented, whereas countries that score higher on femininity are person oriented. Uncertainty Avoidance (UA) addresses a society’s tolerance for uncertainty and ambiguity.

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