BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact.

Detailed explanation-2: -A channel leader is generally a first person in the marketing channels. For example, a manufacturer who has produced the goods has control over brands, distribution of channels, and access to customers’ information.

Detailed explanation-3: -A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

Detailed explanation-4: -Strong channel partners often wield what’s called channel power and are referred to as channel leaders, or channel captains.