BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Channel Captain
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Marketing intermediary
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Distributor
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Manufacturer
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Detailed explanation-1: -a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact.
Detailed explanation-2: -A channel leader is generally a first person in the marketing channels. For example, a manufacturer who has produced the goods has control over brands, distribution of channels, and access to customers’ information.
Detailed explanation-3: -A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
Detailed explanation-4: -Strong channel partners often wield what’s called channel power and are referred to as channel leaders, or channel captains.