BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An area of application that involves moral principles behind operation and regulation of marketing is
A
target marketing
B
marketing ethics
C
product positioning
D
internet marketing
Explanation: 

Detailed explanation-1: -Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.

Detailed explanation-2: -Marketing ethics is the area of applied ethics that deals with the moral principles behind the operation and regulation of marketing.

Detailed explanation-3: -Ethical marketing should always aim to be honest and fair. Unethical practices will not guarantee you more sales or necessarily cut costs in the long-term. What it does do, though, is put your company’s viability at risk. Ethical marketing, on the other hand, is always the wisest route to success.

Detailed explanation-4: -What are ethics in marketing? Ethics in marketing are moral principles and values that a company follows while conducting marketing campaigns. Ethical marketing is based on human rights or wrongs rather than legal standards.

Detailed explanation-5: -Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment.

There is 1 question to complete.