BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following companies uses a pan-global strategy.
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Ferrari
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McDonald’s
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Coca-Cola
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Explanation:
Detailed explanation-1: -Pan-global Marketing: Adopting a standardized product across the globe as if the whole world were a single market – selling the same goods in the same way everywhere. Global Localization: Adapting the marketing mix, including differentiated products, to meet national and regional tastes and cultures.
Detailed explanation-2: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
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