BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Global localisation.
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A pan-global strategy.
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An exporting strategy.
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A hybrid strategy.
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Detailed explanation-1: -Starbucks international strategy relies on low integration and high responsiveness (multi-domestic), which is best reflected in Entry Modes and Pricing Strategies. The goal is to spread Starbucks’ coffee culture while adapting to local tastes and preferences.
Detailed explanation-2: -A localization strategy is a unique market approach a company takes to address purchasing habits, customer behaviors and overall cultural differences in each country it works in.
Detailed explanation-3: -An international strategy is usually the first approach most businesses take with global expansion: exporting or importing goods and services while maintaining a head office or offices in their home country. Global expansion as a business doesn’t have a one-size-fits-all approach.
Detailed explanation-4: -What are the types of international strategies used by Starbucks? Starbucks employs three strategies for market entry: wholly-owned subsidiaries, joint ventures, and licensing.