BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An international clothing retailer opens a new store in your country. It changes the tags on the clothes to meet local laws and so that prices can be shown in the currency of your country. Which international marketing strategy is this an example of?
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Global localisation.
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Pan-global strategy.
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An exporting strategy.
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A hybrid strategy.
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Explanation:
Detailed explanation-1: -The marketing of products sold internationally may be standardized to keep a uniform image among the varying markets. For example, the Coca-Cola Company uses global standardization in marketing by keeping the appearance of the product relatively unchanged between different markets.
Detailed explanation-2: -With a global campaign, the location of the end user is of little importance – you simply want to reach as many people as possible. A localised campaign is more finely targeted, so you need to decide where to target. Specific products and services will perform very well in some markets, and not at all in others.
Detailed explanation-3: -5 Stages of international market development.
There is 1 question to complete.