BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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distribution channels for business products are significantly longer.
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customer relationships for business products tend to be short-term and transactions-based.
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organizational buyers do not consume the products or services themselves.
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customer service plays a smaller role in the distribution of business products.
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Detailed explanation-1: -Whereas B2B marketing is fundamentally different from consumer goods or services marketing because buyers do not consume the products or services themselves. In consumer markets, where goods and services are consumed personally by the people who buy them (Fill and Fill, 2005).
Detailed explanation-2: -Consumer marketing sells products to individual consumers and households who purchase for their own consumption. The B2B market; however, is composed of a succession of companies acquiring goods and services for the production of other products and services that are sold, rented or supplied to other companies.
Detailed explanation-3: -Consumer markets and business markets differ because: a. Consumers buy for themselves, businesses buy for others.
Detailed explanation-4: -B2B marketing means business-to-business marketing. It’s any marketing strategy or content used by one business to target and sell to another business. For instance, companies that sell services, products, or SaaS to other companies or organizations typically use B2B marketing.
Detailed explanation-5: -Business markets often focus more on sales and purchases that are sold directly to other businesses, which may use those products to re-sale directly to the consumer. Consumer markets are markets where the consumer purchases an item to use for their own use.