BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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multinational start-ups
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international organizations
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born-global firms
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global enterprises
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born-international firms
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Detailed explanation-1: -Classically, born globals, or international new ventures (INVs) are defined by one source as “business organisations that, from inception, seek to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries”.
Detailed explanation-2: -Cochlear – an Australian company producing implants for the profound deaf is an example of a ‘born-global’ firm.
Detailed explanation-3: -An organization that operates in more than one country. Global firms have research, production, marketing, and financial advantages in their costs and reputation that are not available to purely domestic competitiors. From: global firm in A Dictionary of Business and Management »
Detailed explanation-4: -A global enterprise is one which owns and manages the functions in two or more countries. for example-Unilever Ltd, Coca-Cola, Samsung etc.
Detailed explanation-5: -A Born Global must follow a strategy focused on speed, not following a linear development process (since there is a diversity of development among Born Globals). Depending on the case, carry a combination of market dispersion, with resources focused on a few markets (niche strategy).