BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Essential conditions for entry into foreign market
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Liberalization
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Comparative Advantage
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Globally Accepted Currency
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Preliminary screening
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Explanation:
Detailed explanation-1: -The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors’ entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.
Detailed explanation-2: -There are five basic options available: (1) exporting, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Table 7.11 “Market Entry Options”).
There is 1 question to complete.