BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
If Phillips has a European division, North American division and an Asian division, each of the divisions can be referred to as
A
Strategic planning units
B
Strategic business units
C
Remote business units
D
Business administration units
Explanation: 

Detailed explanation-1: -A strategic business unit (SBU) is a subgroup of a single business or a collection of related businesses within the larger organization. Ansoff’s Opportunity Matrix: one of the most commonly used tools to determine a company’s strategic direction. It matches products with markets.

Detailed explanation-2: -The widely accepted theory of corporate strategic planning is simple: using a time horizon of several years, top management reassesses its current strategy by looking for opportunities and threats in the environment and by analyzing the company’s resources to identify its strengths and weaknesses.

Detailed explanation-3: -Which of the following is true of a strategic business unit? A strategic unit has its own managers, resources, objectives, and competitors.

Detailed explanation-4: -The correct option is: D) conducting a job analysis Strategic planning as a process includes: Defining and developing a mission.

There is 1 question to complete.