BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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focus
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cost leadership
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differentiation
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related diversification
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Detailed explanation-1: -Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components.
Detailed explanation-2: -A marketing mix often refers to E. Jerome McCarthy’s four Ps: product, price, placement, and promotion. The different elements of a marketing mix work in conjunction with one another. Consumer-centric marketing mixes incorporate a focus on customers into their approaches.
Detailed explanation-3: -Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres-that is, they add to a company’s cost). Pricing is strongly linked to the business model. The business model is a conceptual representation of the company’s revenue streams.