BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
manufacturer brand
|
|
|
global brand
|
|
|
single brand
|
|
|
No need to develop a brand for the product
|
Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Detailed explanation-2: -Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows companies to learn about their customers. They gain a better understanding of customer’s needs and wants and therefore can tailor campaigns to customer segments most likely to purchase products.
Detailed explanation-3: -Market segmentation is a process of dividing a population into groups that share common characteristics. A target market is a specific audience that a company wants to reach with its products or services.