BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Selling a firm’s products in a foreign market for a price lower than that charged in the firm’s domestic market makes the firm vulnerable to an allegation of ____
A
predatory pricing
B
dumping
C
parallel importing
D
gray marketing
Explanation: 

Detailed explanation-1: -Key Takeaways. Dumping occurs when a country or company exports a product at a price that is lower in the foreign importing market than the price in the exporter’s domestic market. The biggest advantage of dumping is the ability to flood a market with product prices that are often considered unfair.

Detailed explanation-2: -A gray market is a trade that legally sells new products outside of a company’s authorized distribution channels. This can include more expensive products, such as software, cars and pharmaceuticals, as well as retail goods, like shoes, clothing and electronics.

Detailed explanation-3: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

Detailed explanation-4: -Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.

Detailed explanation-5: -The cost reduction provided by economies of scale allows the firm to introduce competitive pricing. In addition, a standard product ensures quick response times to the market, provides a global standardized image and better control over marketing strategies.

There is 1 question to complete.