BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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predatory pricing
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dumping
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parallel importing
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gray marketing
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Detailed explanation-1: -Key Takeaways. Dumping occurs when a country or company exports a product at a price that is lower in the foreign importing market than the price in the exporter’s domestic market. The biggest advantage of dumping is the ability to flood a market with product prices that are often considered unfair.
Detailed explanation-2: -A gray market is a trade that legally sells new products outside of a company’s authorized distribution channels. This can include more expensive products, such as software, cars and pharmaceuticals, as well as retail goods, like shoes, clothing and electronics.
Detailed explanation-3: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
Detailed explanation-4: -Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.
Detailed explanation-5: -The cost reduction provided by economies of scale allows the firm to introduce competitive pricing. In addition, a standard product ensures quick response times to the market, provides a global standardized image and better control over marketing strategies.