BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In the context of the different types of middlemen, which of the following is an example of a manufacturer’s retail store?
A
Walmart
B
IKEA
C
Costco
D
Benetton
Explanation: 

Detailed explanation-1: -Examples of middlemen include wholesalers, retailers, agents and brokers. Wholesalers and agents are closer to the producers. Wholesalers buy goods in bulk and sell them to the retailers in large quantities. Retailers and brokers acquire the goods from the wholesalers and sell them in small quantities to the consumers.

Detailed explanation-2: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions.

Detailed explanation-3: -A distribution channel is a chain of businesses or intermediaries (such as manufacturers, warehouses, shipping centers, retailers, and the internet) through which goods and services pass until they reach the end consumer.

Detailed explanation-4: -A person or organization that makes a profit by trading in goods as an intermediary between the producer and the consumer. Middlemen include agents, brokers, dealers, merchants, factors, wholesalers, distributors, and retailers.

There is 1 question to complete.