BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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customers
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clients
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the overall global community
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partners
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customers in the home country
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Detailed explanation-1: -International marketing refers to any marketing activity that occurs across borders. Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers.
Detailed explanation-2: -Such elements as political and legal forces, economic climate, and competition are the three elements found in the domestic environment (uncontrollable).
Detailed explanation-3: -International marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level.