BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Many multinational companies are aggressively marketing their products to poor consumers in rapidly developing countries. What is a reason for doing this?
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Developing countries tend to have large populations.
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As these countries develop, incomes and consumer spending will increase.
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To increase sales revenue
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Explanation:
Detailed explanation-1: -Coca-Cola Coca-Cola is one of the biggest brands in the world and for good reasons. It’s an excellent example of a brand with a brilliant international marketing strategy. The company gave local operations slack to adjust the soda’s taste to fit the market’s cultural preferences.
Detailed explanation-2: -Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base.
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