BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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xenophobia
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self-reference criterion
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globalism
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racism
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intellectual challenges
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Detailed explanation-1: -What term expresses the obstacle that Melissa is facing? The difficulty experienced by Melissa is the result of her self-reference criterion. The self-reference criterion is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
Detailed explanation-2: -Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its dominantly uncontrollable nature? Political/legal forces represent the uncontrollable element that domestic and international marketers need to consider.
Detailed explanation-3: -The important factors in the uncontrollable international environment include: political/ legal forces, economic forces, competitive forces, level of technology, and structure of distribution, cultural forces, geography and infrastructure.
Detailed explanation-4: -In general, people tend to react on the basis of the knowledge that they have already acquired and naturally think instinctively. Therefore, when faced problem or situation in another culture, the tendency is to react too instinctively and refer to one’s SRC for a solution.