BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Level of technology
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Geography and infrastructure
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Channels of distribution
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Cultural forces
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Structure of distribution
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Detailed explanation-1: -the competitive structure is one of the controllable factors for an international marketer.
Detailed explanation-2: -The only way to manage the uncontrollable elements is to design an efficient framework to mold the controllable elements – price, product, promotion and place (distribution). The basic marketing concepts are the same for both the domestic and the international markets.
Detailed explanation-3: -The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets. In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
Detailed explanation-4: -Key controllable factors in global marketing are: government policy and legislation.
Detailed explanation-5: -The elements of international marketing include: 1. Cultural and social environment, 2. Legal frameworks, 3. Political environment, 4.