BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -When marketing occurs across national boundaries, decisions should take into account differences in the marketing environment and the unique needs of customers in other countries. International marketing involvement relates to the firm’s goals and the perceived opportunity from serving foreign markets.

Detailed explanation-2: -Which of the following statements is true about a company in the no direct foreign marketing stage? The company does not actively seek customers outside national boundaries.

Detailed explanation-3: -However, there are some differences, many of which are centered on environmental factors which affect international marketing: (a) the economic environment, (b) the competitive environment, (c) the cultural environment, (d) the political/legal environment, and (e) technological environment and the ethical environment.

Detailed explanation-4: -Technology is an important driving factor in shaping international marketing strategy as well as in driving force towards a more global marketplace, especially technology in communication. It includes telephones, the internet, computer systems and e-mail.