BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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compassionate trade
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distribution
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fair trade
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free trade
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Detailed explanation-1: -Starbucks’ Fairtrade story We’ve been working with Fairtrade globally since 2000. During that time we’ve funded more that $14 million in farmer loans to Fairtrade co-operatives as part of an ongoing commitment to helping farmers to manage risk and strengthen their business.
Detailed explanation-2: -Practices includes sustainable agricultural practices and environmental measures that must be in place for managing waste, protecting water quality, conserving water and energy, preserving biodiversity and reducing agrochemical use. We only source, roast and sell the highest quality arabica coffee.
Detailed explanation-3: -Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade.
Detailed explanation-4: -Look for the Fairtrade Mark on: The company is proud of its commitment to buying and serving high-quality Arabica coffee that is responsibly-grown and ethically-sourced as they have been doing for 40 years. Starbucks has funded more than $14 million in farmer loans to Fairtrade cooperatives.