BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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international marketing
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international commerce
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international business
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international management
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international economics
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Detailed explanation-1: -An adaptation strategy involves changing the elements or components of the marketing mix to fit needs, real or perceived, in particular country markets (Keegan and Green 2000, pp. 395–402). In short, specific activities are performed differently across foreign markets.
Detailed explanation-2: -Adaptation can make your design more sensitive to the needs, preferences and cultural differences of a specific market. This can make your products more saleable and more able to stand up to local and international competition.
Detailed explanation-3: -Adaptation means that each country/market has its Marketing Mix. The adaptation strategy is geared towards meeting the needs of the market, planning all business activities with the aim of efficiently meeting the specific needs and respecting the values of local consumers.
Detailed explanation-4: -International market communications includes all methods companies can use to provide information to and communicate with existing and potential customers. This can be greatly influenced by many factors such as cross-county cultural differences (language, economic, socio-cultural, legal and regulatory).