BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
recorder
|
|
|
car
|
|
|
movie
|
|
|
Clock
|
Detailed explanation-1: -Product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made. This can be an important part of a company’s strategy for selling in a foreign country.
Detailed explanation-2: -Product Adaptation and refers to modifying the company’s existing product in a way that makes it fit better with local needs. For example, when Procter & Gamble (P&G) introduced Tide laundry detergent in emerging markets like India, it changed the formulation to remove softeners.
Detailed explanation-3: -Adaptation can make your design more sensitive to the needs, preferences and cultural differences of a specific market. This can make your products more saleable and more able to stand up to local and international competition.