BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -According to Hofstede, a masculine culture or masculine society is one that stresses different expectations for men and women. In a masculine culture, men are expected to be assertive, competitive, and focused on material success. Women are expected to be nurturing and focused on people and quality of life.

Detailed explanation-2: -Masculinity: Strong egos – feelings of pride and importance are attributed to status. Money and achievement are important. Examples of masculinity cultures are Slovakia, Japan, Hungary, Austria, Venezuela.

Detailed explanation-3: -The Masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness, and material rewards for success. Society at large is more competitive. Its opposite, Femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life.

Detailed explanation-4: -Masculinity and femininity is one of the Hofstede’s dimensions. The dominant values of masculine culture are achievement and success while dominant values in feminine cultures are caring for quality of life and others.