BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Distance from manufacturers
|
|
|
Available distribution intermediaries
|
|
|
Country’s per-capita income
|
|
|
Language spoken in the target market
|
Detailed explanation-1: -Various other factors such as size of the market, geographical concentration of buyers, quantity demanded, etc. also affect the choice between the channels. For instance, if potential buyers are concentrated in a small geographical area then, shorter channels are used.
Detailed explanation-2: -The four most important factors that affect company’s choice of marketing intermediaries are consumer habits, product characteristics, the market and the company factors (Adriano, 2008).
Detailed explanation-3: -There are several factors that affect the population distribution in India: Geographical Factors. Social Factors. Cultural Factors.
Detailed explanation-4: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.