BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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These are ethical values that marketers are expected to uphold, except:
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honesty and responsibility
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fairness and respect
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impartial and dishonesty
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transparency and citizenship
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Explanation:
Detailed explanation-1: -The American Marketing Association outlines three ethical norms: Do no harm. Foster trust in the marketing system. Embrace ethical values (honesty, responsibility, fairness, respect, transparency, and citizenship)
Detailed explanation-2: -Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.
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