BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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understand the origin of these differences
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be proactive in asserting their own culture
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practice ethnocentrism to ensure the success of their marketing strategies
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consider those differences only when it provides more sales opportunities
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market products that introduce new cultural concepts
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Detailed explanation-1: -Culture is essential in international business because it influences how multinational and cross-cultural teams interact and collaborate. It dictates the business world’s values, etiquettes, thinking patterns, decision-making, practices, and processes.
Detailed explanation-2: -Greater awareness and understanding of the key dimensions of culture can help us to communicate better with customers across different markets and regions in more subtle ways.
Detailed explanation-3: -1.2 CULTURAL FACTORS THAT AFFECTS INTERNATIONAL MARKETING The elements comprises of language, , religion, values & attitudes, education, social organizations, law &politics, Material culture and aesthetics. This elements are essential ingredients that affects the international marketing managers thinking.
Detailed explanation-4: -Diverse cultural perspectives can inspire creativity and drive innovation. Local market knowledge and insight makes a business more competitive and profitable. Cultural sensitivity, insight, and local knowledge means higher quality, targeted marketing.