BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The growing integration of world economies. This also when the businesses start creating an influence on an international scale
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A marketing concept which can be adopted by an organization as a strategy for business expansion.
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An exchange of goods and services to meet the requirements of the customers. It can include customer analysis in foreign countries and identifying the target market.
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Activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce
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Detailed explanation-1: -The word ‘International Marketing’ is defined as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.
Detailed explanation-2: -International marketing is the marketing of products or services outside of your brand’s domestic audience. Think of it as a type of international trade. By expanding into foreign territories, brands are able to increase their brand awareness, develop a global audience, and of course, grow their business.
Detailed explanation-3: -According to Hess and Cateora international marketing is ‘the performance of business activities that direct the flow of goods and services to consumers or users in more than one nation.
Detailed explanation-4: -International marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level.