BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Most people have a good understanding of other religions.
|
|
|
Marketers with little or no understanding of a religion may deeply offend customers.
|
|
|
What is usually “known” about a religion is often true.
|
|
|
Consumer choices are untouched by the influence of religion.
|
|
|
One’s own religion is often a reliable guide to another’s beliefs.
|
Detailed explanation-1: -First, a shared religious belief may enhance trust and therefore reduce transaction costs between trading partners. This effect should be particularly important for goods that are sensitive to trust. Second, as we have seen above, the world re-ligions accord different importance to the activity of trade.
Detailed explanation-2: -Which of the following is true of the influence of religion on global marketing? Marketers with little or no understanding of a religion may deeply offend customers.
Detailed explanation-3: -An individual has to be familiar with a nation’s history to gain knowledge of its culture. An international marketer with a good understanding of a nation’s history and geography can use that information to make better marketing decisions.
Detailed explanation-4: -What is true of social institutions in the context of global marketing? Family forms and functions vary substantially around the world.