BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When implementing strategic planning process, a company’s first step would be
A
To conduct a SWOT analysis
B
To develop the strategic plan
C
To specify action plans
D
To develop a mission statement
Explanation: 

Detailed explanation-1: -Strategic planning starts with a mission that offers a company a sense of purpose and direction. The organization’s mission statement describes who it is, what it does and where it wants to go. Missions are typically broad but actionable.

Detailed explanation-2: -The first step of any strategic planning process starts with research.

Detailed explanation-3: -1. Set Clear Goals and Define Key Variables. The first step of the process is straightforward: You must identify the goals that the new strategy should achieve.

Detailed explanation-4: -A mission statement serves as a guiding light for the company when creating the various company statements, although it is the least specific directive. The mission statement describes a company’s objective, which is the first element in the company’s strategy statement.

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