BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When Rita Thomas’s clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked in the United States and other countries. However, the company soon learned that literacy rates and access to television in other areas of the world were not comparable to the level prevalent in the home country. The factors that created difficulties for Rita’s company in this scenario can be regarded as
A
internal marketing controllable
B
domestic environment controllable
C
local environment uncontrollable
D
foreign environment uncontrollable
E
foreign environment controllable
Explanation: 

Detailed explanation-1: -What is true of global awareness in the context of international marketing? Global awareness can be generated by selecting individual managers specifically for their demonstrated levels of global awareness.

Detailed explanation-2: -What is one of the most dynamic trends that is affecting current global business strategies? the trend toward the acceptance of the free market system among developing countries.

Detailed explanation-3: -The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. The controllable elements include product, price, promotion, distribution, and research activities.

Detailed explanation-4: -the structure of distribution is an uncontrollable element for the international marketer.

There is 1 question to complete.
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