BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which method of entry into international markets requires the least commitment from a company?
A
Franchising
B
Exporting
C
Joint ventures
D
Direct investment
Explanation: 

Detailed explanation-1: -Exporting is a common method used by organizations when they first enter a new country. Companies choose this option as it’s low risk and requires less commitment.

Detailed explanation-2: -The fewer the resources (i.e., money, time, and expertise) the company wants (or can afford) to devote, the better it is for the company to enter the foreign market on a contractual basis-through licensing, franchising, management contracts, or turnkey projects.

Detailed explanation-3: -Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.

Detailed explanation-4: -Indirect exporting is perhaps the lowest risk type of international marketing. The main drawback of indirect marketing, especially through domestic-based export merchants, is that the company relinquishes most of its international marketing activities to the merchants.

Detailed explanation-5: -Exporting is a typically the easiest way to enter an international market, and therefore most firms begin their international expansion using this model of entry. Exporting is the sale of products and services in foreign countries that are sourced from the home country.

There is 1 question to complete.