BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is NOT an orientation that describes international marketing approaches?
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ethnocentric
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polycentric
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regiocentric
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globalcentric
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geocentric
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Explanation:
Detailed explanation-1: -Global Marketing Orientation is the marketing one for all. A company utilizes marketing mix strategies across the world in the same manner. Global marketing focuses on a single global market. There will be the same strategy, quality, features, and standards for maintaining brand value.
Detailed explanation-2: -International marketing refers to any marketing activity that occurs across borders. Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.
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